Shep Smith was a man without a country over at Fox News and routinely clashed with the network’s prime time hosts.
Which was a bad career move as Hannity, Tucker, and Laura bring in the cash for the very profitable conservative network.
Shep did fine with breaking news and national tragedies but when he went into politics he lost the plot.
He trashed Trump and called Hannity a liar and worse – now remember this was before the IG report which destroyed the whole Russia hoax as a media-driven conspiracy – so it may be that Shep believed the hype.
In any event, he does owe some at Fox an apology for doubting Hannity and others who it turned out were the only ones in the media who got the story right.
In that sense, MSNBC, the home of the conspiracy is a perfect fit for Shep. Also, the insufferable Chuck Todd may be losing his spot due to his terrible ratings.
From The Daily Beast:
MSNBC talent and staffers are bracing for a major 2020 shakeup amid discussion of moving ratings-challenged Chuck Todd to a morning slot and execs talking with Fox News escapee Shepard Smith.
The goal of any reshuffle would be to shed ratings dead weight in the lead-up to the election. Sources at the network cautioned that a new look for the lineup is still up in the air, but brass have been batting around several options
One of those is new blood in the form of Smith, who abruptly quit Fox late last year after on-air skirmishes with Tucker Carlson and other primetime hosts. Smith has had conversations with MSNBC President Phil Griffin about a potential gig when his non-compete clause expires, although his price tag is expected to be considerable for any interested network.
“It’s unclear what slot he would take, but we’d want him in primetime,” an MSNBC insider told The Daily Beast. “We are well aware [Jeff] Zucker [president of CNN] is also pursuing him, as are a number of the networks.”
At 30 Rock, much of the tinkering is currently focused on the daytime schedule.
With the lackluster performance of Todd’s MTP Daily at 5 p.m.—“a hammock,” as one insider put it, between the robust ratings of Nicolle Wallace’s 4 p.m. show and Ari Melber’s 6 p.m. show—there has been talk of switching Todd to 9 a.m., as Page Six first reported. Under that scenario, the current 9 a.m. anchor, Stephanie Ruhle, could move to 3 p.m., where her financial expertise would mesh well with the market closings.
However, Todd is said to be resisting such a move. Several sources inside NBC cited the perception that his new slot would hurt him with an even bigger dip for any program that airs after the successful Morning Joe franchise.