According to a new report from FrontOfficeSports, the NFL plans to roll out more social justice messaging and play the “Black National Anthem” at select events in 2021.
Per the report “To reinforce its 10-year, $250 million commitment to combat systemic racism, the league will promote social justice via on-field signage, decals on player helmets, and in-stadium PSAs.”
“The NFL also plans to make “Lift Every Voice and Sing” — often referred to as the Black national anthem — a prominent part of all big league events, said sources. They will likely highlight victims of racial injustice with a “Say Their Stories” project, as well,” the report adds.
It’s unclear how the messaging will translate to viewership.
In 2020, the NFL suffered a regular-season TV audience downturn, the first in three years.